During the closing ceremony of the World Urban Forum in Rio de Janeiro, in front of tens of thousands of participants, presentation of the highly anticipated World Urban Campaign launch video.

Be one of the first to view the video conceived and produced by Messaggio studios, a Mondofragilis group company and with Majestic Force.

The energetic, motivating and inspiring video features Yann Hnautra, one of the founders of Yamakasi, an urban parkour movement whose practitioners train to jump and climb objects in their path.

The 7 minute clip features original footage filmed in cities, communities and urban spaces across the globe (India, Tanzania, Singapore, Washington DC, New York, Lyon, Geneva, Madrid, Bangkok, Sao Paulo).

Directed by Raphaël Marino, head of audio-visual at Messaggio studios, the film was conceived with the input and influence of Giray and UN-Habitat’s “granddad of hip-hop” Nicholas You, who currently chairs the World Urban Campaign Steering Committee.

The positive message of the video is one of hope, of partnerships, of moving forward together to find opportunities and solutions within the rapid urbanization that our planet is undergoing.

Click here to see more informations [en]

The Global Sports Forum in Barcelona will be hosting professional athletes, businessmen, politicians and journalists to discuss and debate the challenges sport faces today.

“ADD Academy by Yamakasi: Majestic Force’s programme presented at The Global Sports Forum Barcelona wins the Trophy of the best initiative in “Sport, culture and creativity” category.

We were waiting for the results since we knew in Febreary that our pedagogic programme was nominated to be one of the 3 finalists for this category.

March, Tuesday 09th, Yann Hnautra (Yamakasi founder) and Bruno Girard will receive in the name of the whole Team our Trophy from the Jury during an Official Dinner with prestigious guests from all over the World.

This award will allow to Majestic Force to follow the effort for promotion of sports and culture activities that offers ADD Academy.

The pedagogic programme will be supported for one year on the Global Sports Forum partnership network until the next edition, where it will be possible to present the obtained results.

Majestic Force Team thanks all those who bring a support to the ADD Academy…”

Download the program of the Global Sports Forum Barcelona

From the 8th to the 10th of March 2010, the Global Sports Forum in Barcelone will be hosting professional athletes, businessmen, politicians and journalists to discuss and debate the challenges sport faces today.

This international forum is organised by Havas Sport Event for the 2nd year running. This year awards will be given to reward projects in 8 different categories.

The trophies are there to distinguish sports-related achievements that act as examples of the role of sport in each category. The selection criteria will be based on:

• Innovation
• Social impact
• Sustainability
• Distinction by a “challenge”

The ADD Academy, presented by Majestic Force was selected in 2009 by an assembly of experts was retained among the 24 nominees for 2010.

The ADD Academy is nominated in the category “Sports, Culture and Creativity”.

On February 15th the Global Sports Forum will announce the 8 winners. The awards ceremony will be held on the 9th of March during an official diner.

The winning projects will be promoted during the Forum, and after the event by the GSF and its partners. They will also be invited to participate in 2011th edition.

List of nominees by category:

Sport, Culture and Creativity

• project 02 – Football in Seven Climates for Seven Cultures and Civilizations (Seven-Style Consultants)
• project 03 – ADD Academy by Yamakasi (Majestic Force)
• project 41 – Sporting events during the Hospitalet Spring Festival (Hospitalet de Llobregat town council)

Sports Education

• project 04 – Hat-Trick Initiative (Coaches across Continents)
• project 08 – Play for Fun, Learn for Life (Play Soccer)
• project 46 – Kalim Football League (Kalim Sports Council)

Health and Sport

• project 16 – The A-league (APAID)
• project 19 – Test Your Team (Kick4Life)
• project 47 – Wash United (WASH United)
• project 48 – WhizzKids United (Africaid

Geopolitics and Sport

• project 11 – Street football Regional League Football Friends (Football Friends)
• project 12 – Twinned Peace Sport Schools (Peres Center for Peace)
• project 13 – Sport For Food Security – Agriculture (SEP Kenya)

Sports in the City

• project 34 – Development through Youth Sports (ACRO Ghana)
• project 35 – Let’s See What Football can do (Albion in the Community)
• project 37 – Village Football – a cornerstone for youth empowerment (Christian Home In Liberating Destitute)
• project 38 – GOAL – Reaching New Heights (IFNA)

Sport Business

• project 31 – ASDA Cricket (ASDA)
• project 32 – Les Ateliers du Sport (Eurosport)
• project 33 – Looney Tunes Active! (Warner Bros)
• project 36 – Barclays Spaces for Sports (Barclays)

Sports Philanthropy and Cooperation

• project 21 – Alive & Kicking (Alive & Kicking)
• project 23 – Football for Hope (FIFA and Streetfootball)
• project 29 – Slum Soccer (Krida Vikas Sanstha Nagpur)

Major Sport Events

• project 40 – The World Games 2009 (International World Games Association, Kaohsiung Organizing Committee)
• project 45 – Promotional campaign for the 2010 European Athletics Championships in Barcelona (Virgili)

See here for the event programming

In 2009 many new artists (coaches, performers) joined our team. You will see them around at our classes, workshops, and upcoming performances…

In 2010 we will also welcome DJ Mao, who you may have already got to know through his musical contributions, from video clips to the documentary “Génération Yamakasi”.

He will be in charge of his own part of our website, where he will be sharing his moods and sound bytes that might just give you that extra drive during training!

Our team is happy to announce the launch of our new website…